OUR STORY

The Axle Story Is Our Purpose 


A group of entrepreneurial sales practitioners, all top performers, set out in 2011 with a mission to help client organizations grow their business by developing the capabilities of their salespeople; through a fresh, innovative, more powerful way. They started from a solid belief that people performance drives business performance; and they knew through deep experience that a highly trained and engaged sales force is the differentiator between a low- and high-performance organization. 

They also knew because of the fast-paced, dynamic selling environment that organizations wanted sales force learning and development initiatives that delivered rapid, measurable, and sustainable changes in behavior that immediately impacted the top- and bottom-line (in other words, effective sales skills training).

So after much discussion, debate, research and deliberation—Axle Sales Partners, LLC and the Axle 60/20/20 Sales Approach; were born. Since establishing Axle Sales Partners, the founders have seen the company grow because its core purpose makes sense to clients, as do the impressive results that Axle helps clients realize.

A Different Kind of Sales Training Company

 
What makes Axle Sales Partners unique? According to the founders: "We wanted to build a company that addressed what we saw as a gap in the market between the well-branded sales training companies that offered drawn-out, piecemeal, convoluted programs—usually focused on some type of technology (so much so that it is virtually impossible for sales professionals to piece together and apply more than a small percentage of what is typically offered) and, the lessor-known companies that had good intentions, but didn't have the expertise or experience to deliver at a high level." 

It's not about us; it's about practical solutions for our clients' sales performance needs. Our flat rate fee structure (in contrast, consultants are handsomely paid by billing time plus expenses) enables us to laser-focus on satisfying client needs in a transparent, direct, and timely manner—not to mention we don't blow budgets. We fully understand that the satisfaction of our clients' needs is our mission; something more and more clients have also come to realize each and every engagement.

Sales team success is a continuous journey. And because we're sales practitioners, we know it takes some help along the way for your team to get and stay on top of its game. We will work passionately to help you achieve your goals; when you win, we win. We'd love to be a part of your journey, so get in touch to learn how we can develop the capabilities of your salespeople that help build a consistent, high-performing sales team. This is, after all, our purpose!

Cordially,
The Axle Team

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